types of data

Quantitative Data

Important Note: Quantitative data can be further divided into:

Qualitative Data

Important Note: Qualitative data is often categorized as:

Measurement Scales

NominalOrdinalIntervalRatio
A scale for labeling categories without any order.A scale with ordered categories, but differences between values aren’t uniform.A scale with ordered values and equal intervals, but no true zero point.A scale with ordered values, equal intervals, and a true zero point.
Types of fruits (apple, banana, cherry).Customer satisfaction levels (satisfied, neutral, dissatisfied).Temperature in Celsius (10°C, 20°C, 30°C).Weight (0 kg, 10 kg, 20 kg).
No mathematical operations can be performed on nominal data; it’s purely for categorization.Shows ranking but not the exact difference between levels.Differences can be compared, but ratios are meaningless (e.g., 20°C is not “twice as hot” as 10°C).Allows for full mathematical operations, including ratios (e.g., 20 kg is twice as heavy as 10 kg).